Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Harold Weiss
Principal
BrandOutlook
Tuesday, November 18, 2008
MARKETING
Advertising, Branding, Database Marketing and more.
SIGNATURE SERIES: What's in a Name? Managing Your Casino Brand Room: N102 ~ 3:15 pm - 4:15 pm (Tuesday, November 18, 2008)
The benefits of a successful brand have become increasingly evident in today's competitive gaming environment. This session will explore the concept of celebrity versus mass market brands, the top-line revenue impact of brands, capital responsibility and deal structures around branding, and return on investment – including when to consider branding concepts for internal amenities such as F&B and entertainment.
Moderator:
Michael Soll - Executive Vice President, The Innovation Group
Speaker:
Suzanne Chabre - Vice President Brand Marketing, Pinnacle Entertainment, Inc.
MARKETING