Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
Richard Becker is an accredited business communicator and president of Copywrite, Ink., a strategic communication and writing services firm with experience on more than 1,000 accounts. He has also written hundreds of articles, contributed to five books, and scripted one documentary. Since 1991, he has worked with several agencies on more than 50 different properties and products within the gaming industry, including Bellagio Las Vegas, Caesars Palace Las Vegas, Chinook Winds Casino Resort, Gaming System International, Konami Gaming, New-York New-York Casino & Hotel, and The Venetian Las Vegas. He is also an early innovator in social media and currently works with BlogCatalog.com, a growing social network for bloggers on the Internet. Becker also serves as an examiner for the IABC International Accreditation Board and as an instructor at the University of Nevada, Las Vegas.
Wednesday, November 19, 2008
Advertising, Branding, Database Marketing and more.
Social Networking: Implications for Casinos Room: N113 ~ 3:15 pm - 4:15 pm (Wednesday, November 19, 2008)
Social networking can be a double-edged sword; this session will explain how to join the worlds of social media and viral marketing without losing control. Media plans rarely consider these powerful tools, but products like blogs, podcasts, YouTube, Facebook, handheld portals and other online offerings are crucial to understand this day and age. Learn how to manage these tools before your competitor does.
Craig Border - Vice President of Database Marketing, Marketing Results, Inc. (MRI)