Global Gaming Expo (G2E) Conference: education from leading gaming industry experts.

: Speaker List

Speaker View

Below is a listing of all sessions the speaker is scheduled to present.

Todd Chandler

Corporate Vice President of Marketing

Resorts International

Speaker Bio

Todd Chandler is corporate vice president of marketing at Resorts International. Specializing in business strategy, the development and execution of integrated CRM programs, and acquisition & retention marketing, Chandler was instrumental in the recent development and implementation of a fully integrated, national player loyalty program for Resorts International. Chandler has served as a corporate and property gaming executive for over 14 years, with experience in several major gaming markets, including Las Vegas, Atlantic City, Chicago and Tunica.

Thursday, November 20, 2008

PLAYER'S CLUBS & INCENTIVES

Development & Operation of Players Clubs, Loyalty Rewards Programs

SIGNATURE SERIES: Total Customer Value: More than Just Gaming
Room: N113 ~ 9:15 am - 10:15 am (Thursday, November 20, 2008)

While casino floors are the bedrock of this industry, non-gaming activities can often generate greater profits too. In fact, non-gaming revenues continue to increase across the industry and in many cases now exceeds those generated by gaming. Can you afford not to track and reward both in that case? Learn how to track, monitor and reward non-gaming activity in order to engender loyalty and repeat visitation independent of or along with gaming.

Moderator:

Randy Fine - Managing Director, The Fine Point Group

Speaker:

Todd Chandler - Corporate Vice President of Marketing, Resorts International

Helen MacMillan - Executive Director, Marketing, Great Canadian Gaming Corporation

Mark Temares - Consulting Lead, Gaming and Hospitality, SAS Institute