Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
Corporate Vice President of Marketing
Todd Chandler is corporate vice president of marketing at Resorts International. Specializing in business strategy, the development and execution of integrated CRM programs, and acquisition & retention marketing, Chandler was instrumental in the recent development and implementation of a fully integrated, national player loyalty program for Resorts International. Chandler has served as a corporate and property gaming executive for over 14 years, with experience in several major gaming markets, including Las Vegas, Atlantic City, Chicago and Tunica.
Thursday, November 20, 2008
PLAYER'S CLUBS & INCENTIVES
Development & Operation of Players Clubs, Loyalty Rewards Programs
SIGNATURE SERIES: Total Customer Value: More than Just Gaming Room: N113 ~ 9:15 am - 10:15 am (Thursday, November 20, 2008)
While casino floors are the bedrock of this industry, non-gaming activities can often generate greater profits too. In fact, non-gaming revenues continue to increase across the industry and in many cases now exceeds those generated by gaming. Can you afford not to track and reward both in that case? Learn how to track, monitor and reward non-gaming activity in order to engender loyalty and repeat visitation independent of or along with gaming.
Randy Fine - Managing Director, The Fine Point Group
Todd Chandler - Corporate Vice President of Marketing, Resorts International
Helen MacMillan - Executive Director, Marketing, Great Canadian Gaming Corporation
Mark Temares - Consulting Lead, Gaming and Hospitality, SAS Institute