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: Speaker List


Speaker View

Below is a listing of all sessions the speaker is scheduled to present.


Joe Wall

eCommerce/Digital Marketing Consultant

JJWall Associates


Speaker Bio

Joe Wall is a principal e-commerce and digital marketing consultant at JJWall Associates. Previously, he was director of e-commerce at Foxwoods Resort Casino and the MGM at Foxwoods. Prior to Foxwoods, Wall was senior vice president of operations at Association Resources, where he managed 25 national and international professional associations and medical societies

Wednesday, November 19, 2008
MARKETING MARKETING
Advertising, Branding, Database Marketing and more.
Social Networking: Implications for Casinos
Room: N113 ~ 3:15 pm - 4:15 pm (Wednesday, November 19, 2008)
Social networking can be a double-edged sword; this session will explain how to join the worlds of social media and viral marketing without losing control. Media plans rarely consider these powerful tools, but products like blogs, podcasts, YouTube, Facebook, handheld portals and other online offerings are crucial to understand this day and age. Learn how to manage these tools before your competitor does.
Moderator:
Craig Border - Vice President of Database Marketing, Marketing Results, Inc. (MRI)
Speaker:
Richard Becker - President, Copywrite, Ink.
Michael Corfman - President & CEO, Casino City
Joe Wall - eCommerce/Digital Marketing Consultant, JJWall Associates
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