Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
SVP, Relationship Marketing and Database Analytics Practice
The Fine Point Group
Steve Dahle is a senior vice president at The Fine Point Group. Dahle is the former regional vice president of database marketing for Harrah's Entertainment's five casino properties in Tunica, Biloxi, and New Orleans. Dahle has held senior-level property marketing positions, where he was responsible for direct marketing.
Monday, November 17, 2008
PLAYER'S CLUBS & INCENTIVES
Development & Operation of Players Clubs, Loyalty Rewards Programs
Stand Up to Stand Out: Creating Effective Loyalty Programs Room: N115 ~ 8:00 am - 9:00 am (Monday, November 17, 2008)
This panel will discuss ways to make your loyalty program stand out among the throngs of many. Go beyond the fundamentals, get more sophisticated in gathering data, make it more accurate, and evaluate your database. Learn how to effectively structure your awards and rewards, better focus your communication, and use your competitors' actions to find opportunity niches.
Steve Dahle - SVP, Relationship Marketing and Database Analytics Practice, The Fine Point Group