Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
Consulting Lead, Gaming and Hospitality
Mark Temares is the consulting lead for the gaming and hospitality industries at SAS®. Before joining SAS, he was senior vice president at Citigroup, where he created new analytic strategies to leverage customer data for a wide range of hospitality and retail clients. He has been awarded several patents for his pioneering work in this area. Temares is an honors graduate of Yale University and has been a champion on the syndicated game shows Jeopardy! and Wheel of Fortune.
Thursday, November 20, 2008
PLAYER'S CLUBS & INCENTIVES
Development & Operation of Players Clubs, Loyalty Rewards Programs
SIGNATURE SERIES: Total Customer Value: More than Just Gaming Room: N113 ~ 9:15 am - 10:15 am (Thursday, November 20, 2008)
While casino floors are the bedrock of this industry, non-gaming activities can often generate greater profits too. In fact, non-gaming revenues continue to increase across the industry and in many cases now exceeds those generated by gaming. Can you afford not to track and reward both in that case? Learn how to track, monitor and reward non-gaming activity in order to engender loyalty and repeat visitation independent of or along with gaming.
Randy Fine - Managing Director, The Fine Point Group
Todd Chandler - Corporate Vice President of Marketing, Resorts International
Helen MacMillan - Executive Director, Marketing, Great Canadian Gaming Corporation
Mark Temares - Consulting Lead, Gaming and Hospitality, SAS Institute