Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
Director of Product Development
Progressive Gaming International Corporation (PGIC)
Brian Macsymic is the director of product development for Progressive Gaming International Corporation. With a background of more than 14 years in both horseracing and commercial gaming IT management, his areas of increasing responsibility have been fueled by an ability to bridge the gap between operations and technology. Currently, Macsymic is leading the functional evolution for Progressive Gaming's player loyalty and player marketing systems worldwide.
Monday, November 17, 2008
Slot Technology & Operations, Server Based & IT Applications, RFID, and more.
Patron Rating: The New Definition of Customer Value Room: N107 ~ 2:15 pm - 3:15 pm (Monday, November 17, 2008)
Most CRM systems do a great job of determining the value of your customers, but learning how to apply those measures to meet the needs of both your company and your patron can be challenging. At this session, learn from operators and vendors how customer value is determined and how best to apply that data when considering an actual customer and their “This Trip,” “Annual” and “Lifetime” valuations.
Brian Macsymic - Director of Product Development, Progressive Gaming International Corporation (PGIC)
Justin Beltram - Vice President of Slot Operations, Bellagio Resort & Casino
Jeff Cohn - Director of Software Development, Konami Gaming, Inc.
Vince Manfredi - Director Strategic Marketing Services, International Game Technology (IGT)
Dan Marcus - Senior Director of Business Initiatives, Bally Technologies, Inc.