Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Mark Birtha
Vice President Development / Project Manager
Marriott Las Vegas
Speaker Bio
Mark Birtha is vice president of development for Las Vegas for Marriott International Lodging Development. In this role, he is responsible for overseeing brand development in the market as well as for managing the development of a flagship Marriott Hotel Casino Convention Center. Birtha is a seasoned hospitality veteran with more than 15 years of experience in the Las Vegas resort market. He currently serves as second vice president of the National Cornell Hotel Alumni Association and as a lecturer in Cornell's casino operations and marketing classes. In addition, he serves on the University of Pennsylvania Wharton School gaming program advisory board and is a member of the Nevada Tourism Alliance. He has been a featured speaker at multiple gaming conferences and has written for Global Gaming Business, Casino Design, Retail Dining & Entertainment and Casino and Gaming International. Birtha earned his bachelor's degree from Cornell University and was a Merrill Presidential Scholar.
Tuesday, November 18, 2008
RETAIL
Shopping in casino resorts.
SIGNATURE SERIES: Retail 101: A Primer for the Non-Retail Executive Room: N102 ~ 8:00 am - 9:00 am (Tuesday, November 18, 2008)
Retail has become a powerful component of the modern hotel casino resort product. Not only is it a fantastic product differentiator, it provides a casino operator with competitive advantages and marketing appeal. Executives and managers trained specifically in gaming learn little about retail along the way. Yet retail can drive volumes of new visitors to the door and be a highly profitable amenity to offer. In this session, such topics as required space, retail design, tenant mix, leasing and fees, and product pricing will be discussed. Panelists also will suggest how best to manage your retail activity in order to maximize profit and how to synergize retail with other property activities.
Moderator:
Mark Birtha - Vice President Development / Project Manager, Marriott Las Vegas
Retail, Dining and Entertainment: Striking a Balance Room: N115 ~ 8:00 am - 9:00 am (Thursday, November 20, 2008)
While some venues seem to have pushed retail, dining and entertainment (RDE) almost to its limits relative to quantity, price and quality; others have been slow to grasp and harness the full potential of these amenities. Experts will discuss how to identify and design a mix of RDE activities that can be independently successful but also combine to make your casino more appealing, competitive and profitable.
Moderator:
Mark Birtha - Vice President Development / Project Manager, Marriott Las Vegas
RETAIL
WILD CARD