Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Bruce Rowe
Senior Vice President of Strategy and Customer Consulting
Bally Technologies, Inc.
Speaker Bio
Bruce Rowe is the Senior Vice President of Strategy and Customer Consulting for Bally Technologies, Inc., which has its global corporate office in Las Vegas, Nevada. Rowe has worked in the gaming industry for more than three decades and has held key positions in entertainment, information technology, strategic planning, and corporate slot operations for Caesars Entertainment (formerly Harrahs Entertainment) and was Vice President of Business Strategy, Gaming Solutions and General Manager of Nevada Operations for GTECH Corporation. During his career, Rowe has also participated in the openings of 16 domestic and international casinos. Throughout his long tenure in the gaming industry, Rowe has held key roles in various industry associations; is a frequent contributor to industry publications; and often serves as a moderator and panelist for industry events. He is currently serving as a member of the Global Gaming Expo Advisory Board and the International Gaming Advisory Board. He is currently a Board member for Nevada Childhood Cancer Foundation and Boy Scouts of America.
Monday, November 17, 2008
GAMING TECHNOLOGY
Slot Technology & Operations, Server Based & IT Applications, RFID, and more.
The Next Protocol Phase: Moving from SAS to G2S and S2S Room: N107 ~ 8:00 am - 10:15 am (Monday, November 17, 2008)
Developing Session Partner:
SAS protocol will not be supported after December 31, 2009. As a result, the industry will migrate to G2S for connecting games to systems and S2S for connecting systems to systems. How will we live in a dual protocol world? What is the migration strategy for an existing casino? What do you need to know when developing a new casino? The panel will address these and other important questions.
Moderator:
Bruce Rowe - Senior Vice President of Strategy and Customer Consulting, Bally Technologies, Inc.
Speaker:
Lyle Bell - Senior Vice President of Information Technology, Seminole Tribe of Florida
Walt Eisele - Vice President Technology, Bally Technologies, Inc.
Adrian Marcu - Vice President Global Technical Architecture, International Game Technology (IGT)
David Nehra - Vice President & CIO, MotorCity Casino Hotel
Paul Tjoumakaris - Senior Vice President of Gaming Operations, Seminole Tribe of Florida
Ethan Tower - Protocol Director, Gaming Standards Association
Tuesday, November 18, 2008
GAMING TECHNOLOGY
Slot Technology & Operations, Server Based & IT Applications, RFID, and more.
Harnessing the Market: The Potential of Server-Based Gaming Room: N112 ~ 11:45 am - 12:45 pm (Tuesday, November 18, 2008)
General:
For many consumers the introduction of server-based games will be intentionally transparentmany may not notice a difference at all. However, the potential to catalyze entirely new approaches to your current games offering is so great that operators and vendors undoubtedly will work hard to create competitive advantages. This panel will explore the full range of marketing issues and consequences in a server-based gaming environment.
Moderator:
Bruce Rowe - Senior Vice President of Strategy and Customer Consulting, Bally Technologies, Inc.
Speaker:
Shridhar Joshi - Vice President, Global Product Strategy, WMS Gaming, Inc.
Kathleen McLaughlin-Harris - Managing Director, Global Slot Marketing and Operations, Las Vegas Sands Corp.
Rich Schneider - Senior Vice President of Network Systems, International Game Technology (IGT)
Thursday, November 20, 2008
GAMING TECHNOLOGY
Slot Technology & Operations, Server Based & IT Applications, RFID, and more.
Value Proposition: Creating Consumer Value and ROI with Server-Based Gaming Room: N112 ~ 9:15 am - 10:15 am (Thursday, November 20, 2008)
General:
Ultimately, vendors suggest they are offering operators much more than merely a linked gaming environment with server-based gaming; but how do the benefits stack up against the costs? This panel will discuss potential capital costs and pricing structures, then compare those costs to such benefits as better player experience, increased time on device, ability to niche the competition, serving the same number of customers with fewer games, enhanced marketing efficiency and more.
GAMING TECHNOLOGY
