Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
Director of Marketing
Linda Gordon is the director of marketing at SCA Gaming. Gordon is a seasoned professional highly regarded in the gaming industry. Gordon is known for outstanding success in creating vital client and industry partnerships, targeted client database marketing and utilization of both traditional and social networking channels. She worked for 20 years with Boyd Gaming where she served in senior executive positions. She also worked for the Stardust Resort in Las Vegas where she proved her talent in IT, special events, tournaments and promotions.
Tuesday, November 18, 2008
PLAYER'S CLUBS & INCENTIVES
Development & Operation of Players Clubs, Loyalty Rewards Programs
Instant Incentives: Pushing the Envelope during Hard Times Room: N113 ~ 2:00 pm - 3:00 pm (Tuesday, November 18, 2008)
When it becomes more difficult to attract customers because of economic woes and travel costs, it takes innovative ideas to stand out. At this session, learn how these ideas are formulated and why items such as gas cards, travel vouchers and mortgage-payoff sweepstakes can make the difference between staying at home and going to the casino.