Speaker Bio

Craig Border, Vice President of Database Marketing Craig Border has been a key member of the Marketing Results team for more than a decade. In that time he has developed database strategies in gaming markets across the U.S. and Canada for national gaming companies, Native American casinos and racinos. As a member of the Marketing Results team, Craig is experienced in working in diverse and highly competitive gaming markets including the Chicagoland area Southern California and Oklahoma. He has been on the opening team of eight (8) gaming properties. In this role he provided guidance in establishing players clubs and assisting in slot tracking system integration providing a strong foundation for database marketing efforts and business intelligence. Craigs technological knowledge combined with marketing experience culminated in the development of innovative analysis and database management solutions for the gaming industry. He is an integral member of Marketing Results AIM Advanced Intelligence Marketing system development team. AIM is the leading casino industry solution for database segmentation, business intelligence and player development management and reporting tools. Today Craig oversees enhancements to the analysis process, develops traditional and digital database strategies and provides account management for a variety of casino properties in the US and Canada.