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View Track: ENTERTAINMENT
ENTERTAINMENT
Talent Buying, Event Management
Tuesday, November 18, 2008
Casino Entertainment 101: Step by Step Strategies for All Venues Room: N210 ~ 11:45 am - 12:15 pm (Tuesday, November 18, 2008)
Make no mistake, it's called “casino entertainment.” Modern casinos provide multiple live entertainment options in a variety of venues and these offerings can play a key role in supporting your brand or adding value to your guest experience. The “Four Wall” is increasingly becoming the preferred arrangement for buyers – what is it and exactly how does the arrangement work? Learn strategies for making the right deal and marketing your entertainment offerings to ensure the best possible ROI. This session is for entertainment buyers and sellers alike.
Moderator:
Christian Printup - Director of Entertainment, Tachi Palace Hotel & Casino
Speaker:
Brian Adams - Director of Entertainment and Special Events, Hon-Dah Resort Casino and Conference Center
Booking the Best: The Art and Science of Casino Talent Buying Room: N210 ~ 2:00 pm - 3:00 pm (Tuesday, November 18, 2008)
Successful entertainment in a casino environment means more than just filling seats. At this session, learn how to fill them with the right people, how to get the acts you target for that purpose, and how to work with talent agents and artist management to negotiate deals. The pros and cons of outsourcing these responsibilities also will be discussed.
Moderator:
Brian Knaff - President & Owner, Talent Buyer's Network
Speaker:
Jeff Allen - Co-Owner & Agent, Universal Attractions
Bill Bollie - Entertainment Director, Emerald Queen Hotel & Casinos
Steve Hauser - Senior Vice President, William Morris Agency
Event Planning: Casino Event Production Room: N210 ~ 3:15 pm - 4:15 pm (Tuesday, November 18, 2008)
What does it take to plan and produce a successful casino event? At this session, discover the myriad of details that must be addressed when planning these types of events, including budgeting, design, marketing, staffing and the technical considerations that pull it all together. Seasoned production veterans will share their expertise and help you better understand how to produce unforgettable events for your guests.
Moderator:
Pat Merl - Director of Gaming Outreach, UNLV International Gaming Institute
Casino Entertainment Marketing: Branding Your Casino Event Room: N210 ~ 9:15 am - 10:15 am (Wednesday, November 19, 2008)
Whether your market is senior citizens, baby boomers or Generations X, Y or Z, marketing your entertainment is crucial. At this session, marketing gurus will explain how to most effectively brand and market your casino entertainment events using the latest in alternative media, celebrity icons and word of mouth.
Vicki Kuracka - Director of Marketing & Promotions, Seminole Hard Rock Hotel & Casino
Something Different: Performing Arts and Game Shows in Casinos Room: N210 ~ 11:45 am - 12:45 pm (Wednesday, November 19, 2008)
Performing arts and live television game show attractions have increased play at many casinos. Learn how to book these shows as well as whether they may be cost-effective for your entertainment schedule and ultimately beneficial to your property.
Moderator:
Kell Houston - Talent Buyer, Talent Buyers Network
Best-selling authors, tabloid celebrities, actors and even a former Soviet premier have drawn crowds to casinos. How can you book high-profile personalities for your venue? What's involved and how do you market such attractions? Come hear the answers to these questions and others, as well as a discussion about the effectiveness of targeting a younger demographic with celebrity appearances at ultra lounges.
Moderator:
Tom Cantone - Vice President, Sports & Entertainment, Mohegan Sun
Speaker:
Mike Esterman - Celebrity Agent, Esterman Entertainment
Marc Reede - President, Nationwide Speakers Bureau
Scott Schecter - Vice President of Entertainment, Caesars Entertainment, Inc.
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ENTERTAINMENT