Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
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View Track: RETAIL
Shopping in casino resorts.
Tuesday, November 18, 2008
SIGNATURE SERIES: Retail 101: A Primer for the Non-Retail Executive Room: N102 ~ 8:00 am - 9:00 am (Tuesday, November 18, 2008)
Retail has become a powerful component of the modern hotel casino resort product. Not only is it a fantastic product differentiator, it provides a casino operator with competitive advantages and marketing appeal. Executives and managers trained specifically in gaming learn little about retail along the way. Yet retail can drive volumes of new visitors to the door and be a highly profitable amenity to offer. In this session, such topics as required space, retail design, tenant mix, leasing and fees, and product pricing will be discussed. Panelists also will suggest how best to manage your retail activity in order to maximize profit and how to synergize retail with other property activities.
Mark Birtha - Vice President Development / Project Manager, Marriott Las Vegas
Keys to Success: Essential Elements for a Profitable Casino Retail Program Room: N210 ~ 9:15 am - 10:15 am (Tuesday, November 18, 2008)
Retail outlets pop up in nearly every new casino development and expansion projects, but they are often not included in a thoughtful or well-planned manner. Retail should be considered a key component of your property’s overall entertainment mix, not as a slap-dash addition to increase revenue. This session, led by experts from a variety of related fields, will examine the keys to successfully creating and implementing a retail program, including master planning, concept and design development, merchandise mix and tenant coordination.
Making Smaller Bigger: Retail in Native American Properties and Regional Operators Room: N210 ~ 8:00 am - 9:00 am (Wednesday, November 19, 2008)
It isn't just the massive casino resorts that can benefit from shopping. Small regional properties, riverboats and Indian casinos can join in the fun. Learn why adding retail outlets to an existing property can enhance the experience for your guests and the bottom line for you. Experts will discuss the benefits and challenges of working with a large scale retail partner or doing it yourself and help you decide what is best for your operation.