Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
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View Track: MARKETING
MARKETING
Advertising, Branding, Database Marketing and more.
Monday, November 17, 2008
Marketing to Tourists: When, Where and How Room: N115 ~ 9:15 am - 10:15 am (Monday, November 17, 2008)
Existing regional and local casinos are looking for overnight tourists to expand saturated day trip markets while many new gaming venues are opening in tourist dominated markets. In this session, learn how to identify and categorize market segments, develop focused marketing programs, build loyalty and grow market share among overnight tourists.
Moderator:
Terry Jicinsky - Senior Vice President, Marketing, LVCVA
Speaker:
Celine F. Clemente - President, Asian GEM & Tourism Foundation, Inc. (PAGCOR)
Beverly Martin - Executive Director, Mississippi Casino Operators Association
Maureen Siman - Vice President, Marketing, Atlantic City Convention and Visitors Authority (ACCVA)
Retail Lessons: How to Market during a Market Downturn Room: N115 ~ 10:30 am - 11:30 am (Monday, November 17, 2008)
Retail chains are similar to casinos in their reliance on high levels of visitation and customer loyalty to succeed. This session will examine the marketing tactics that have helped major retailers succeed in a soft economy in the past and discuss how certain approaches can be effectively deployed to benefit your casino today.
Moderator:
Dennis Hardy - President, Evans, Hardy + Young, Inc.
Speaker:
Sherry Amos - Founder, Sherry Amos and Associates, LLC
Kim Butler - General Manager, The Atlantic City Outlet Shops at The Walk
Earned Media: Why Publicity Can Work For Your Casino Room: N115 ~ 1:00 pm - 2:00 pm (Monday, November 17, 2008)
Public relations is an often misunderstood and underappreciated division within gaming companies. During these days of tight marketing budgets and even tighter player wallets, learn how publicity can drive customers to your casino. The advantages and disadvantages of using independent PR firms or the in-house professional also will be discussed.
Market Research: A Top-Down or Bottom-Up Approach? Room: N113 ~ 9:15 am - 10:15 am (Tuesday, November 18, 2008)
Market research can be used to validate top-down strategies developed in the boardroom by going to the marketplace and testing whether those tactics work. Alternatively, taking a bottom-up approach, market research can survey the market and determine from your current and potential future visitors what they want and conceptualize a program around their input. This panel will show you how to do both.
Moderator:
Gary Border - President, Marketing Results, Inc. (MRI)
Speaker:
Rick Garlick - Senior Director of Consulting and Strategic Implementation, Maritz Research
Leslie Martin - Director of Client Services, Sterling Research Group
David Zamarin - President, Exxact Research + Marketing
Combined Strength: Corporate and Property Marketing Room: N113 ~ 11:45 am - 12:45 pm (Tuesday, November 18, 2008)
There is often an inherent tension between corporate marketing seeking to develop brand, build a national database and leverage resources for greater efficiency, and property marketing fighting for customized programs, more personal approaches and control over their own budget. This seminar will examine how to strike a balance and take advantage of each group's strengths.
SIGNATURE SERIES: What's in a Name? Managing Your Casino Brand Room: N102 ~ 3:15 pm - 4:15 pm (Tuesday, November 18, 2008)
The benefits of a successful brand have become increasingly evident in today's competitive gaming environment. This session will explore the concept of celebrity versus mass market brands, the top-line revenue impact of brands, capital responsibility and deal structures around branding, and return on investment – including when to consider branding concepts for internal amenities such as F&B and entertainment.
Moderator:
Michael Soll - Executive Vice President, The Innovation Group
Speaker:
Suzanne Chabre - Vice President Brand Marketing, Pinnacle Entertainment, Inc.
Digging Deep: Player Demographics and Market Research Room: N113 ~ 8:00 am - 9:00 am (Wednesday, November 19, 2008)
In today's competitive climate and changing market composition, casinos need every edge they can get. This panel will delve into the various cutting edge methods of identifying, categorizing, measuring, predicting future behavior and optimizing the effectiveness of marketing programs through database analyses.
Rob Bone - Vice President of Marketing, WMS Gaming, Inc.
Rohan Miller, Ph.D - Faculty of Business and Economics, University of Sydney
Jeri Roche - Hospitality and Entertainment Solutions Manager, SAS Institute, Inc.
Retail Gambling: Boondoggle or the Next Great Boom? Room: N113 ~ 9:15 am - 10:15 am (Wednesday, November 19, 2008)
Today, casino guests now can purchase a fixed amount of wagers and play for a discounted rate at many casinos. This approach to table games is a hotly debated concept, however, that few operators and marketing managers agree upon. During this session, a panel of experts will explore how this approach could substantially increase the universe of recreational gamblers and significantly add to your bottom line.
Brooke Dunn - Senior Vice President, Shuffle Master, Inc.
Matt Ellenthal - Chief Marketing Officer, Walker Digital
Michael Patterson - Vice President of Table Games, Barona Valley Ranch Resort & Casino
Web Marketing: Channels and Online Approaches Room: N113 ~ 2:00 pm - 3:00 pm (Wednesday, November 19, 2008)
Gamblers are using the Web increasingly more often to select their casino for play and stays. It's also a good bet that your competition is already using it to attract your players. This session will examine the various technical aspects of this marketing tool, such as search engine optimization, CRM solutions and ecommerce, and discuss the importance of your own Web site as well as the powerful sales and analysis tools that can be derived from building an online community.
Brian Best - Corporate VP of E-Commerce , Boyd Gaming Corporation
Mike Jerlecki - Director of Marketing, Red Rock Casino Resort & Spa
John Taylor - President and Chief Executive Officer, GameLogic, Inc.
Social Networking: Implications for Casinos Room: N113 ~ 3:15 pm - 4:15 pm (Wednesday, November 19, 2008)
Social networking can be a double-edged sword; this session will explain how to join the worlds of social media and viral marketing without losing control. Media plans rarely consider these powerful tools, but products like blogs, podcasts, YouTube, Facebook, handheld portals and other online offerings are crucial to understand this day and age. Learn how to manage these tools before your competitor does.
Moderator:
Craig Border - Vice President of Database Marketing, Marketing Results, Inc. (MRI)
MARKETING
