Global Gaming Expo (G2E) is the premier gaming trade show and conference Commercial and Native American gaming professionals.
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View Track: GAMING TECHNOLOGY
GAMING TECHNOLOGY
Slot Technology & Operations, Server Based & IT Applications, RFID, and more.
Monday, November 17, 2008
The Next Protocol Phase: Moving from SAS to G2S and S2S Room: N107 ~ 8:00AM - 10:15AM (Monday, November 17, 2008)
Developing Session Partner:
SAS protocol will not be supported after December 31, 2009. As a result, the industry will migrate to G2S for connecting games to systems and S2S for connecting systems to systems. How will we live in a dual protocol world? What is the migration strategy for an existing casino? What do you need to know when developing a new casino? The panel will address these and other important questions.
Moderator:
Bruce Rowe - Senior Vice President of Strategy & Business Development, Bally Technologies, Inc.
Speaker:
Lyle Bell - Senior Vice President of Information Technology, Seminole Tribe of Florida
Walt Eisele - Vice President Systems Development, Bally Technologies, Inc.
Adrian Marcu - Chief Architect, Engineering, International Game Technology (IGT)
David Nehra - Vice President & CIO, MotorCity Casino Hotel
Paul Tjoumakaris - Senior Vice President of Gaming Operations, Seminole Tribe of Florida
Ethan Tower - Protocol Director, Gaming Standards Association
Thumbs Up: The Importance of GSA-Certified Products Room: N107 ~ 10:30AM - 11:30AM (Monday, November 17, 2008)
Developing Session Partner:
Game designers and systems developers want their products to be successful. But do you believe it will work or do you know it will? Learn how using GSA-certified products can help ensure that your games and systems will do what you expect the day you plug them in.
Moderator:
Mark Pace - Vice President Network Gaming Engineering & Operations, WMS Gaming, Inc.
Speaker:
Mick Constantino - Director of Solutions for Casino Systems, MGM MIRAGE
Dave Daniels - Senior Director of Engineering - Western Region, Gaming Laboratories International, LLC (GLI)
Tony Green - Director of Advanced Product Development, Bally Technologies, Inc.
Adrian Marcu - Chief Architect, Engineering, International Game Technology (IGT)
Server-Based Gaming: Beginning to Begin Room: N107 ~ 1:00PM - 2:00PM (Monday, November 17, 2008)
General:
While it may still be unclear when and how server-based gaming will be introduced widely across the industry and to the consumer, the question of if it will is no longer. The technology has been in beta testing at several operations for many months, so it's really only a matter of time. Vendors on this panel will discuss how they plan to manage the introduction of server-based gaming and operators involved in the beta testing will offer insight on how to prepare for it at your own property.
Moderator:
Roy Student - President, Applied Management Strategies
Speaker:
Jeff Allen - Senior Director of Business Development, Bally Technologies, Inc.
David Durst - Product Marketing Manager, International Game Technology (IGT)
Laurie Lasseter - Vice President of Engineering & Chief Technology Officer, WMS Gaming, Inc.
Patron Rating: The New Definition of Customer Value Room: N107 ~ 2:15PM - 3:15PM (Monday, November 17, 2008)
General:
Most CRM systems do a great job of determining the value of your customers, but learning how to apply those measures to meet the needs of both your company and your patron can be challenging. At this session, learn from operators and vendors how customer value is determined and how best to apply that data when considering an actual customer and their “This Trip,” “Annual” and “Lifetime” valuations.
Moderator:
Brian Macsymic - Director of Product Development, Progressive Gaming International Corporation (PGIC)
Speaker:
Justin Beltram - Vice President of Slot Operations, Bellagio Resort & Casino
Jeff Cohn - Director of Software Development, Konami Gaming, Inc.
Vince Manfredi - Director Strategic Marketing Services, International Game Technology (IGT)
Dan Marcus - Senior Director of Business Initiatives, Bally Technologies, Inc.
Slot Appeal: Applying New Technologies Room: N107 ~ 3:30PM - 4:30PM (Monday, November 17, 2008)
Slot manufacturers all aim to create unique products that will attract and retain players. While brand licensing, game design and the underlying math all remain important to that goal, new technologies also are playing an increasingly important role in differentiating products today. This session will examine recent successes in this area, review the full scope of offerings and discuss ideas for the next generation of technology.
CRM Part I: Gauging the True Value of Your Patrons Room: N112 ~ 8:00AM - 9:00AM (Tuesday, November 18, 2008)
General:
Customer relationship management (CRM) has been a buzzword in the gaming industry for several years now. This session will define CRM as it exists today and in terms of what it could become, as well as explain what your options are for gathering the necessary data and how you make each option work. Experts will discuss various methods and tools available for determining a patron's true value, including their non-gaming activities.
Moderator:
Randy Fine - Managing Director, The Fine Point Group
Tom Doyle - Vice President-Product Management, Bally Technologies, Inc.
Bill Frizzell - Global Industry Technology Strategist, Worldwide Hospitality Industry Organization, Microsoft
Joe Moore - Manager, Network Systems Products, International Game Technology (IGT)
Handy Handhelds: Wireless Betting and Gaming Room: N120 ~ 8:00AM - 9:00AM (Tuesday, November 18, 2008)
Leading lottery organizations and regional wireless carriers are very successful at acquiring new customers and selling core products and services, but have limited resources and experience providing real time wireless betting and gaming applications. This session will discuss regulations and jurisdictional licensing as well as the development and deployment of wireless betting products and services.
CRM Part II: Technology and Applications Room: N112 ~ 9:15AM - 10:15AM (Tuesday, November 18, 2008)
General:
Data is the core of CRM. Whether you obtain that data through surveys, focus groups or electronic means, collection is only the first step of the process. In this panel, experts will explain how to gather the data, how to manage it and, most importantly, how to interpret it for the good of your casino's bottom line by engendering loyalty and repeat visitation independent of or along with gaming.
Joe Moore - Manager, Network Systems Products, International Game Technology (IGT)
David Porter - Director Hospitality Solutions, Teradata
Tim Stanley - CIO & Senior Vice President Innovation, Gaming and Technology, Harrah's Entertainment, Inc.
Harnessing the Market: The Potential of Server-Based Gaming Room: N112 ~ 11:45AM - 12:45PM (Tuesday, November 18, 2008)
General:
For many consumers the introduction of server-based games will be intentionally transparentmany may not notice a difference at all. However, the potential to catalyze entirely new approaches to your current games offering is so great that operators and vendors undoubtedly will work hard to create competitive advantages. This panel will explore the full range of marketing issues and consequences in a server-based gaming environment.
Moderator:
Bruce Rowe - Senior Vice President of Strategy & Business Development, Bally Technologies, Inc.
Speaker:
Shridhar Joshi - Vice President, Global Product Strategy, WMS Gaming, Inc.
Kathleen McLaughlin-Harris - Managing Director, Global Slot Marketing and Operations, Las Vegas Sands Corp.
Rich Schneider - Senior Vice President of Network Systems, International Game Technology (IGT)
Cultural Attitudes: Technology in International Gaming Environments Room: N112 ~ 2:00PM - 3:00PM (Tuesday, November 18, 2008)
The choices in gaming technology are numerous. How to evaluate gaming technology that works in venues other than where it was developed, is adaptive to a given country's gaming idiosyncrasies, is multi-lingual and culturally sensitive, and is cost-effective. Learn from vendors and operators who have dealt with this issue in various international situations.
Moderator:
Catherine Burns - Vice President & Managing Director, Asia Pacific, Bally Technologies, Inc.
Speaker:
Jim Morrow - Vice President R&D, Global Games and Platforms, Aristocrat Technologies, Inc.
Joseph Pisano - Executive Director & Executive Vice President, Elixir Gaming Technologies, Inc.
Kurt Quartier - Vice President International Casino Markets, International Game Technology (IGT)
Content is King: Developing the Games Room: N112 ~ 3:15PM - 4:15PM (Tuesday, November 18, 2008)
Good games have always been the bedrock of the gaming entertainment industry. At this session, learn how companies are now developing content in light of the emergence of server-based gaming, changing regulations, wireless gaming, player preferences, content lifecycles, emerging market segments and other factors. You will also hear about revolutionary vs. evolutionary impacts and how they are causing a fundamental shift in the development of content.
SIGNATURE SERIES: Brave New World: Emerging Games and Alternative Technologies Room: N102 ~ 8:00AM - 9:00AM (Wednesday, November 19, 2008)
General:
Things are changing rapidly on the slot floor. New products are demanding more powerful computers and advanced technologies. This session will address such issues as 3-D slots, community-style gaming, skill-based gaming, mobile gaming, surface technology and much more.
Ryan Griffin - Product Manager, Standard Products, International Game Technology (IGT)
Shawn Kreloff - Chief Executive Officer, Global Gaming Advisors, LLC
Patrick Moore - Director of Technical Compliance, Gaming Laboratories International, LLC (GLI)
Al Thomas - Executive Director of R&D, WMS Gaming, Inc.
Evolution or Revolution? The Impact of Server-Based Gaming on Operations Room: N112 ~ 9:15AM - 10:15AM (Wednesday, November 19, 2008)
General:
What is server-based gaming and how does it work? What are its implications on the way you currently do things? What new obligations does it require? What new tools will it provide? These and other operational issues will be discussed by operators and vendors during an informative panel discussion.
Moderator:
Dean Macomber - President, Macomber International, Inc.
Speaker:
Jay Bertsch - Director of Corporate Development, Konami Gaming, Inc.
Phil Bury - Manager sbX Product Management, International Game Technology (IGT)
Mark Pace - Vice President Network Gaming Engineering & Operations, WMS Gaming, Inc.
Bonusing: New Interactive System Options Room: N112 ~ 11:45AM - 12:45PM (Wednesday, November 19, 2008)
The infamous “second screen” has been expanded to reward players many different ways. This session will discuss a variety of new bonusing features, including how they can be used to develop carded slot play or interact with and entertain customers, be flexible to casino operators and increase casino floor participation.
Rich LeBaron - Strategic Product Manager, Aristocrat Technologies, Inc.
Frank Neborsky - Vice President of Slot Operations, Mohegan Sun
Rich Schneider - Senior Vice President of Network Systems, International Game Technology (IGT)
Thomas Soukup - Senior Director, Systems Research & Development, Konami Gaming, Inc.
Measuring Up: Data Analytics and Revenue Management, Part 1 Room: N112 ~ 2:00PM - 3:00PM (Wednesday, November 19, 2008)
General:
Data and the analysis of it are among the most critical management tools available in casinos today. This panel will discuss how to drive value from your system by ensuring data quality and integrity, how to move that data to target systems like enterprise data warehouses and how to simplify the overall process.
Measuring Up: Data Analytics and Revenue Management, Part 2 Room: N112 ~ 3:15PM - 4:15PM (Wednesday, November 19, 2008)
General:
Moving beyond the basics and fundamentals, this seminar will continue the discussion of how data analytics and revenue management can be used to improve property performance. Topics will include a review of existing system capabilities, customizing approaches to fit your specific needs, creating dashboards to improve monitoring and search capabilities, applying asset turnover and yield management techniques to improve productivity, and more.
Dan Marcus - Senior Director of Business Initiatives, Bally Technologies, Inc.
Joe Moore - Manager, Network Systems Products, International Game Technology (IGT)
Steve Pinchuk - Vice President, Profit Optimization Systems, SAS Institute, Inc.
Thursday, November 20, 2008
Multiplayer Games: Efficiencies, Comparisons of Operation and Player Perspective Room: N112 ~ 8:00AM - 9:00AM (Thursday, November 20, 2008)
Electronic table games are growing more sophisticated and gaining greater acceptance on the casino floor. Experts on this panel will explain the attraction for both operators and players. Whether it's cost reduction for the operators or ease of play for customers, electronic table games can add a new and exciting element to your casino.
Moderator:
Richard Geller - European Editor, Global Gaming Business
Speaker:
Karen Delia-Mendoza - Director of Table Games Special Events and Game Development, Barona Valley Ranch Resort & Casino
Buddy Frank - Vice President of Slot Operations, Pechanga Resort & Casino
Tim Richards - Director of Table Games, International Game Technology (IGT)
Value Proposition: Creating Consumer Value and ROI with Server-Based Gaming Room: N112 ~ 9:15AM - 10:15AM (Thursday, November 20, 2008)
General:
Ultimately, vendors suggest they are offering operators much more than merely a linked gaming environment with server-based gaming; but how do the benefits stack up against the costs? This panel will discuss potential capital costs and pricing structures, then compare those costs to such benefits as better player experience, increased time on device, ability to niche the competition, serving the same number of customers with fewer games, enhanced marketing efficiency and more.
Antoinette Devore - Director, Business Operations, International Game Technology (IGT)
David Harris - Chief Architect, Systems & Platforms, Cadillac Jack, Inc.
Shridhar Joshi - Vice President, Global Product Strategy, WMS Gaming, Inc.
Bruce Rowe - Senior Vice President of Strategy & Business Development, Bally Technologies, Inc.
Compared to What? Central Determination Systems vs. Server-Based Gaming Room: N112 ~ 11:45AM - 12:45PM (Thursday, November 20, 2008)
General:
During this session, these two comparable approaches to game delivery will be evaluated according to their similarities and differences relative to various legal and regulatory issues, Native American Class II and Class III applications, convergence with lottery and casino gaming, as well as their use at kiosks and on hand-held devices. Potential new worldwide opportunities spurred by the evolution of these technologies will also be discussed.
Moderator:
Ian Hughes - Senior Director of Engineering and Client Services, Gaming Laboratories International (GLI), World Headquarters
Speaker:
Jim Coleman - Product Marketing Manager, International Game Technology (IGT)
Walt Eisele - Vice President Systems Development, Bally Technologies, Inc.
Dario Zutel - Chairman & CEO, Win Systems International
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